Concepts for dog toy line

 A family-owned company, GoNuts is home to the nearly indestructible donut-shaped dog toy with which your restless pup can “go nuts”! The ask was to present some fresh branding concepts that upheld the playfulness and integrity of the family-owned company while positioning it as a premium item at retail.
Clever packaging and bold geometry make a statement on the shelf while the
invigorating green color palette invokes images of happy pooches playing in the grass.
  Supporting concepts include a more active approach.
And also a more literal illustration coupled with a different color palette.
Pinpointing the right look and feel took considerable exploration...
Back to Top